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Conference paperNZAAR-UDCP-18-30NZAAR January 2018

Applying of the Human-Centered Design Theory to Create a Mobile Application: A Case of Urban Transport System

Abdunroni Samaeng1*, Ratanachote Thienmongkol2

  1. ¹M.Sc. (Creative Media) Program/Faculty of Informatics,Mahasarakham University,Maha Sarakham, Thailand
  2. ²Department of New Media,Mahasarakham University,Maha Sarakham, Thailand

Published in The Fourth NZAAR International Event Series on Natural and Built Environment, Cities, Sustainability and Advanced Engineering, Kuala Lumpur, Malaysia, 27 January 2018, pages 197 to 204. New Zealand Academy of Applied Research. ISSN 2463-5979 (online), 2463-5960 (print). Indexed in the Web of Science Core Collection, Conference Proceedings Citation Index (Clarivate).

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Abstract

This research is the exploration and development of a mobile application and graphic mapping to support the public transport system within the Maha Sarakham downtown with an emphasis on the “Song Taew”, a type of passenger-transport service. Indeed, the public transport system has been provided around the province for over 20 years to serve more than 100,000 people a day. However, there is no a well-preparation of guiding information service to aid the travelers to understand and learn more about the transporting routes that that should lead them to their desired destination. Particularly in this research, a “Human Centre Design” theory (HCD) was applied to construct the conceptual framework in order to support the research methods and to form up the stakeholder’s knowledge-based community as the heart of a navigating application and graphic mapping development and design. Finally, the evaluation on efficiency and effectiveness of the transit map model with the expert groups’ satisfaction, the total score was high (x̅ = 3.71, SD .841) affirming that the application is practically effective and applicable for practical use and any associated further study.

Keywords: Transit Map; Mobile Application; Human-Centered Design (HCD); Way-Finding; Maha Sarakham

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Copyright © New Zealand Academy of Applied Research Ltd 2018. All rights reserved. Reproduced in the GDI Academy archive from the original proceedings without change to the authors’ text.