A Qualitative Assessment of Awareness Influencing Factor on Offsite Construction Adoption Within the United Kingdom- A Construction Industry Professionals’ View

Godoyon Wusu¹, Hafiz Alaka¹, Raphael Oseghale¹, Wasiu Yusuf¹, Funlade Sunmonu¹, Bolarinwa Akinyemi²

1. University of Hertfordshire
2. Anglia Ruskin University

Published in Proceedings of the International Conference on Smart and Sustainable Built Environment (SASBE 2024), edited by Ali GhaffarianHoseini, Amirhosein GhaffarianHoseini, Farzad Rahimian and Mahesh Babu Purushothaman. Springer Nature, Lecture Notes in Civil Engineering, volume 591, 2025, pages 115 to 123. DOI 10.1007/978-981-96-4051-5_12.

Abstract

The UK government is actively promoting the adoption of Offsite Construction (OSC) to address housing shortages, enhance sustainability, and achieve net-zero carbon targets. Despite these efforts, OSC usage remains alarmingly low. This qualitative study identifies limited awareness as a key barrier to broader adoption. Through interviews with twelve experienced professionals in the UK Construction Industry (UKCI) and subsequent thematic analysis, the study found significant variation in awareness and knowledge levels regarding OSC. Although awareness exists, it remains low among potential end-users. While construction professionals exhibit higher awareness, the actual understanding and adoption of OSC among end-users are notably limited. This awareness gap among stakeholders likely contributes to the slow uptake of OSC. The study proposes targeted strategies to bridge this gap and increase OSC adoption, using gap analysis to illustrate key findings. These recommendations provide valuable insights for academic research and offer practical guidance for the construction industry, businesses, and policymakers seeking to expand OSC adoption, both in the UK and internationally.

Keywords

Session

Presented in Track O, Saturday 9 November 2024, 16:15 to 18:15, room WG 1001, Auckland University of Technology. Session chair Dr Kamal Dhawan.

How to Cite

Wusu, G., Alaka, H., Oseghale, R., Yusuf, W., Sunmonu, F., & Akinyemi, B. (2025). A Qualitative Assessment of Awareness Influencing Factor on Offsite Construction Adoption Within the United Kingdom- A Construction Industry Professionals’ View. In A. GhaffarianHoseini, A. GhaffarianHoseini, F. Rahimian, & M. B. Purushothaman (Eds.), Proceedings of the International Conference on Smart and Sustainable Built Environment (SASBE 2024) (Lecture Notes in Civil Engineering, Vol. 591, pp. 115–123). Springer Nature Singapore. https://doi.org/10.1007/978-981-96-4051-5_12

About the Conference

Presented at SASBE 2024, the International Conference on Smart and Sustainable Built Environment, held in Auckland from 7 to 9 November 2024 and chaired by Professors Ali and Amirhosein GhaffarianHoseini, founders of GDI Academy. The version of record is published by Springer Nature; this page is the conference archive record kept by GDI Academy.