A Review of the Impact of Thermal Environment in Commercial Spaces on Consumer Shopping Behavior

Hang Li¹, Lili Dong¹, Xiang Cheng², Yu Luo³, Baojie He²

1. Chongqing Jiaotong University
2. Chongqing University
3. Kitakyushu University

Published in Proceedings of the International Conference on Smart and Sustainable Built Environment (SASBE 2024), edited by Ali GhaffarianHoseini, Amirhosein GhaffarianHoseini, Farzad Rahimian and Mahesh Babu Purushothaman. Springer Nature, Lecture Notes in Civil Engineering, volume 591, 2025, pages 150 to 159. DOI 10.1007/978-981-96-4051-5_15.

Abstract

Enhancing consumer shopping experience has become an effective strategy in the competitive landscape of commercial markets. Despite extensive research on the comfort level of the thermal environment in commercial spaces, there remains a lack of exploration of the mechanisms that influence consumer shopping behavior. This study, based on the SOR (Stimulus-Organism-Response) model and integrating previous research, thoroughly examines the impact of thermal environments on consumers’ internal processes from multiple perspectives. These findings indicate that variations in the thermal environment affect physiological responses, thermal perception, emotions, cognitive performance, and environmental satisfaction. Moreover, thermal environments influenced emotions, cognitive performance, and environmental satisfaction through the mediating effect of thermal perception. These conclusions enrich the theoretical framework of the SOR model, providing valuable insights for the management of thermal environments in commercial spaces and research on shopping behavior, with the aim of optimizing consumer shopping experiences and enhancing the vibrancy of commercial spaces.

Keywords

Session

Presented in Recorded Presentations, Session III, Saturday 9 November 2024, 11:00 to 13:30, room WG 201, Auckland University of Technology. Session chair Dr Antonio Lara Hernandez.

How to Cite

Li, H., Dong, L., Cheng, X., Luo, Y., & He, B. (2025). A Review of the Impact of Thermal Environment in Commercial Spaces on Consumer Shopping Behavior. In A. GhaffarianHoseini, A. GhaffarianHoseini, F. Rahimian, & M. B. Purushothaman (Eds.), Proceedings of the International Conference on Smart and Sustainable Built Environment (SASBE 2024) (Lecture Notes in Civil Engineering, Vol. 591, pp. 150–159). Springer Nature Singapore. https://doi.org/10.1007/978-981-96-4051-5_15

About the Conference

Presented at SASBE 2024, the International Conference on Smart and Sustainable Built Environment, held in Auckland from 7 to 9 November 2024 and chaired by Professors Ali and Amirhosein GhaffarianHoseini, founders of GDI Academy. The version of record is published by Springer Nature; this page is the conference archive record kept by GDI Academy.